As the Director of Content and Strategy at Blender Networks, I scoured the online racks of our target market’s favorite brands and retailers to find must-have products, then featured them in lookbooks and blog posts. Soon after joining the team, I gave the shopping websites a complete makeover by defining their target personas, creating branding, voice and style guides, redesigning their look and feel, updating website copy throughout, and reenergizing the blogs with new, fresh on-brand content.
I also managed, empowered, and uplifted(!) a team consisting of a Website Manager, Social Media Manager, Influencer Marketing Manager, and Freelance Blogger, led monthly brainstorms and weekly content meetings, created and managed an editorial calendar, updated lookbooks and content on websites based on seasonal changes and advertiser updates, developed visual content by creating and editing images with Photoshop, and created a ton of engaging sponsored and non-sponsored blog posts about home, fashion, fitness, health, beauty, food, pets, and travel.
You can view all of my posts at The-E-Tailer, FitMinutes, InStyleRooms, Cartageous, Shoelistic, NurturedPaws, and AddedInfluence, but I’ve also highlighted some favorites below. 😉
FASHION
- 19 Galentine’s Day Gifts
- Colorful Activewear for Spring
- Cozy and Stylish Picks from Talbots
- Special Valentine’s Day Gifts for Everyone on Your List
- 9 Cute Sweaters from Nordstrom Under $50
- Take an Extra 50% Off These Cute Styles from Talbots
- Gifts for Him Under $100
- 13 Cute Beach Bags from ASOS
- Black Friday Clothing, Home and Fitness Sales
- 10 Spring Break Essentials Under $50
- Our Top Picks from the Best Memorial Day Sales
- Take an Extra 25% Off These Cute Summer Shoes
- Fall Style from Macy’s
- Psst… There’s a Mango Sale at Macy’s Right Now
- 19 Hot Picks from the Nordstrom Anniversary Sale
- HOMG We Need All These Cute Things Under $50 from the Nordstrom Winter Sale
BEAUTY
- Don’t Leave Home Without These Travel Size Beauty Products
- Our Favorite Nordstrom Anniversary Sale Beauty Products
- 5 Life-Changing Beauty Subscriptions
- Bath and Beauty Gift Guide
- Best Sunscreen for the Face, Body and Lips
- 7 Amazing Stocking Stuffers from Macy’s You’re Going to Want to Buy for Yourself Too
- 13 Easy Self-Care Ideas to Try This Week
- 9 Tips to Fix Dry Skin
- 9 Awesome All-Natural Beauty Products Under $45
- Best Beauty Products from Target Under $30
- Best Memorial Day Sales
HOME
- 21 Must-Haves for Hosting Thanksgiving
- 9 Cute Kitchen Gadgets That Can Double as Decor
- Cute Pool Accessories That Will Have You Saying HOMG That’s So Cute
- 5 Places to Find Affordable Art Online
- Make Your Home Pop with Personality with These Home Accents from Jonathan Adler
- Terrifyingly Cute Halloween Decorations from Target
- 12 DIY Stock Tank Pools to Copycat
- Grow Your Love Fern in These Cute Planters
- Cool Cooking Appliances That Will Save You Time in the Kitchen (and Look Super Cute)
- Away Bigger Carry-On Review
- 9 Must-Have Colorful Office School Supplies from Yoobi
- 5 Reasons Why You Will Love Creating a Shutterfly Photo Book
- How Did We Ever Live Without These Cute and Clever Kitchen Tools?
FITNESS, NUTRITION, HEALTH AND WELLNESS BLOG POSTS
- Healthy Cookbooks for National Book Lover’s Day
- How to Survive the Whole30
- 9 Last-Minute Gifts for Dad
- 7 Quick Warmup Routines to Get Your Body Prepped for Working Out
- 8 Things You Can Do Over the Holiday Break to Prep Yourself for a New Year
- Great Gifts for Runners
- 8 Healthy Meal Prep Containers for National Pack Your Lunch Day
- Must-Have Fall Activewear from lululemon
- 7 Walking Workouts That Can Help You Shed Some Halloween Candy Calories
- 11 Healthy Green Recipes for St. Patrick’s Day
- Colorful and Cute Workout Clothes from Athleta
- 13 Easy Self-Care Ideas to Try This Week
- Easy Mediterranean Diet Recipes
- 9 Healthy Avocado Recipes for National Avocado Day
- 7 Healthy Green juice Recipes for National Green Juice Day
- 11 Healthy Thanksgiving Sides
- 15 Healthy Buddha Bowls You Can Easily Throw Together Tonight
- 9 Quick HIIT Workouts You Can Do at Home
- Sleek and Stylish Fitness Gifts to Get Your Fitness Buddy
- 5 Popular Diets to (Maybe) Try in 2018
- 9 Low-Impact Workouts You Can Do at Home
- 8 Macro Meal Prep Recipes That Will Make You Say Yum
- Valentine’s Day Fitness Gifts from lululemon
- Hip Stretches to Relieve Lower Back Pain
- 7 Easy Workouts You Can Do Before Bed
- Black Friday Fitness Finds
- Fitness Gift Guide Under $100
- Easy Plant-Based Meal Prep Recipes
PETS
- Hilarious and Cute Dog and Cat Costumes from Chewy
- Spring Essentials for Your Pet from Chewy
- St. Patrick’s Day Dog Toys and Accessories from Chewy
- 10 Gifts for Dog Moms
- How to Win Best Parent on National Pet Parents Day
- 7 DIY Grooming Essentials
- Treat Your Adorable, Gorgeous, Loving, Perfect Mutt on National Mutt Day
TRAVEL
- 29 Travel Essentials We Won’t Leave Home Without
- Best U.S. Cities to Visit in the Summer
- Don’t Leave Home Without These Travel-Size Beauty Products
- 7 Fun and Affordable Spring Vacation Destinations
- 19 Photos to Inspire Your Next Vacation
- 10 Carry-On Essentials for Any Long Airplane Ride
- The Best Travel Bags
WEBSITES & BLOGS
EMAILS
