Pace Communications – Senior Editor | January 2025 – Present
- Writes scroll-stopping copy for social, paid ads, podcasts, and web
- Collaborates with design team to create content that clients and their customers love
- Creates sleek, story-driven decks in Figma, then presents them with confidence to teammates and clients
- Radiates good vibes 24/7 and regularly campaigns for including dogs in visuals
Shop Melody Rose – Shop Owner & Curator | Sep 2023 – Present
- Launched online earring and accessory boutique and carefully filled the shop with joyful items handmade by makers I love and admire.
- Designed and runs ShopMelodyRose.com via Shopify.
- Snaps and edits product photos using Photoshop, Afterlight, and PhotoRoom, then adds them to website and social media.
- Creates product pages and writes copy for each earring and accessory.
- Runs marketing and social media for shop, including creating Reels and other IG content.
- Creates visually appealing marketing content using Canva.
Mustache Melrose – Blogger & Everything Else-er | Oct 2014 – Present
- Launched a lifestyle website about travel, food, beauty, style, home décor, and fun
- Brainstorms, writes, edits, and publishes blog posts
- Uses SEO and data to analyze and optimize content
- Designs posts and visuals using Photoshop and Canva
- Customizes design and content for WordPress site
- Promotes posts on social media
Row One Productions – Lead Copywriter | May 2022 – Jan 2025
- Wrote and presented video scripts to clients
- Live-Tweeted/X’ed celebrity Office Space event for The Hollywood Reporter
Blender Networks – Director of Content & Strategy | Nov 2017 – May 2022
- Planned, wrote, and edited SEO-friendly, audience-focused affiliate commerce content for eight shopping websites and seven blogs—covering style, beauty, and lifestyle
- Managed editorial calendar and developed new ways to manage content and deadlines
- Worked with the sales team to develop revenue-generating content partnerships
- Led brainstorms and content meetings
- Managed, empowered, and uplifted a content team consisting of a Website Manager, Social Media Manager, Influencer Marketing Manager, and Freelance Blogger
Austin.com – Freelance Writer | July 2020 – Oct 2020
- Wrote articles about Austin and sourced photos for the popular website, Austin.com
Drumroll – Digital Copywriter | Feb 2016 – June 2017
- Wrote video scripts for multiple Microsoft Store videos and worked as script supervisor and talent director on set during video shoots
- Worked closely with designers to create a rich content library to support Capital One
Green Dot/GoBank – Senior Copywriter & Marketing Manager | Mar 2012 – Feb 2016
- Worked closely with the CEO and CMO to create the style, tone, and brand personality for Sam Altman and Alok Deshpande’s banking app and website called GoBank
- Wrote copy for app, website, FAQs, error messages, customer service chat prompts and scripts, marketing emails, social media, and video scripts
- Created marketing emails, blog, and social media posts to support marketing campaigns with Project Runway, Uber, Turbo Tax, and Barnes & Noble
- Led copy and app features through legal, compliance, and other stakeholder approvals
Loopt – Marketing Manager | May 2011 – March 2012
- Enveloped Sam Altman and Alok Deshpande’s Loopt app into the heartbeat of three new cities (and brought in new users and subscribers) by talking to anyone and everyone about Loopt at local events and signing them up for our newsletter
- Interviewed local tastemakers and included them in weekly newsletters
- Managed social media presence for each city
NBC Universal (Ben Leventhal’s The Feast) – Play Editor | Nov 2010 – May 2011
- Launched a multi-city local lifestyle website with a tiny, but mighty team
- Wrote posts about nightlife, restaurants, and shops, then shared them on social media to bring in new readers
- Filmed and edited videos and photos after interviewing local business owners and touring musicians, including Toro y Moi, Hayes Carll, and Girl Talk
Yelp – Community Manager | July 2008 – August 2009
- Introduced the (once unknown!) online review site to a new city by meeting with local media, business owners, and prospective users as the first Dallas Community Manager
- Led successful weekly online and IRL marketing campaigns that brought in new contributors and tripled the online newsletter subscriber rate
- Wrote entertaining weekly newsletters with high open and click-through rates
- Nurtured, grew, and encouraged the online community, resulting in a vibrant group of reviewers actively participating on the site
- Hosted, planned, and coordinated events each month, including booking venues and managing budgets, timelines, and on-site logistics