Shop Melody Rose – Shop Owner & Curator Sep 2023 – Present
- Launched online earring and accessory boutique and carefully filled the shop with joyful items handmade by makers I love and admire.
- Designed and runs website via Shopify.
- Snaps and edits product photos using Photoshop, Afterlight, and PhotoRoom, then adds them to website and social media.
- Creates product pages and writes copy for each earring and accessory.
- Runs marketing and social media for shop including creating Reels and other IG content.
- Creates visually appealing marketing content using Canva.
- Coordinates all IRL pop-up events including selecting and applying for events, setting up booth, marketing, and meeting new favorite customers.
- Ships orders with love and manages inventory based on orders and upcoming events.
Row One Productions – Lead Copywriter + PR & Communications Director May 2022 – Present
- Assists CEO in submitting for awards, resulting in being named a 2022 Webby Nominee.
- Drafts and presents video scripts to clients, then edits to ensure stakeholders approve.
- Edits pitch presentations and grant applications.
- Brainstorms fresh content opportunities to bring in new business. Watch the 2022 Row One Productions sizzle reel here: https://vimeo.com/788380298
- Live “Tweeted” 25th anniversary “Office Space” event for The Hollywood Reporter.
Blender Networks – Director of Content and Strategy Nov 2017 – May 2022
- Managed content and design for eight shopping websites and seven blogs with focuses on home, fitness, health, pets, travel, beauty, fashion, and men’s style.
- Wrote, assigned, and edited a ton of SEO-friendly and engaging commerce content including product reviews, best lists, trend pieces, and sales roundups for shopping events like Black Friday and the Nordstrom Half-Yearly Sale.
- Created brand and copy style guides and launched blogs for each website.
- Led, empowered, and collaborated with a team that consisted of a social media manager, freelance blogger, influencer marketing manager, and website manager.
- Worked closely with the head of sales to develop revenue-generating commerce content opportunities and partnerships with brands like lululemon and DSW.
- Led brainstorms and managed the editorial calendar, ensuring content was unique, engaging, timely, and on-brand for our target audience.
- Developed new ways to organize and manage content and deadlines.
- Updated copy and content plans based on seasonal changes and advertiser updates.
- Identified ways to improve content based on metrics.
- Worked closely with CTO and COO to create new Added Influence product and wrote copy for the app, website, FAQs, and videos, coordinated launch video, and created launch strategy.
Drumroll – Digital Copywriter Feb 2016 – June 2017
- Wrote video scripts for multiple Microsoft Store videos and worked as script supervisor and talent director on set during video shoots.
- Worked closely with designers to create a rich content library full of fresh, non-bank-y content to support Capital One’s Orange Bowl and March Madness campaigns and unveiling of their Capital One Cafés.
Green Dot/GoBank – Senior Copywriter & Marketing Manager Mar 2012 – Feb 2016
- Worked closely with the CEO and CMO to create the style, tone, and brand personality for Sam Altman and Alok Deshpande’s banking app and website called GoBank.
- Wrote copy for app, website, FAQs, error messages, customer service chat prompts and scripts, marketing emails, social media, and video scripts.
- Created marketing emails, blog, and social media posts to support marketing campaigns with Project Runway, Uber, Turbo Tax, and Barnes & Noble.
- Led copy and app features through legal, compliance, and other stakeholder approvals.
Loopt – Marketing Manager May 2011 – March 2012
- Enveloped Sam Altman and Alok Deshpande’s Loopt app into the heartbeat of three new cities (and brought in new users and subscribers) by talking to anyone and everyone about Loopt at local events and signing them up for our newsletter.
- Interviewed local tastemakers and included them in weekly newsletters.
- Managed social media presence for each city.
NBC Universal (Ben Leventhal’s The Feast) – Play Editor Nov 2010 – May 2011
- Launched a multi-city local lifestyle website with a tiny, but mighty team.
- Wrote posts about nightlife, restaurants, and shops, then shared them on social media to bring in new readers.
- Filmed and edited videos and photos after interviewing local business owners and touring musicians including Toro y Moi, Hayes Carll, and Girl Talk.
Yelp – Community Manager July 2008 – August 2009
- Introduced the (once unknown!) online review site to a new city by meeting with local media, business owners, and prospective users as the first Dallas Community Manager.
- Led successful weekly online and IRL marketing campaigns that brought in new contributors and tripled the online newsletter subscriber rate.
- Wrote entertaining weekly newsletters with high open and click-through rates.
- Nurtured, grew, and encouraged the online community, resulting in a vibrant group of reviewers actively participating on the site.
- Hosted, planned, and coordinated events each month including booking venues and managing budgets, timelines, and on-site logistics.