As the Director of Content & Strategy at Blender Networks, I led copy, design, and marketing for multiple shopping websites and blogs with various target audiences. During my time there, I had the opportunity to re-launch FitMinutes.com, a site dedicated to all things fitness, nutrition, and health. I led the redesign of the website, developed imagery and copy guidelines, created and updated the imagery and copy on the website based on seasonal and advertiser updates, defined the categories and subcategories that would be featured on the site, created target personas to help guide the team during content brainstorm sessions, planned content and managed an editorial calendar, wrote blog posts, assigned blog posts, edited blog posts and gave feedback (and virtual high-fives) to other writers, wrote social media copy to help promote blog posts, managed a social media manager, freelance blogger, fitness writer, and website manager, and implemented a successful revenue-generating content partnership with lululemon.
I am passionate about fitness, nutrition, and health – if there’s an app for it, it’s probably downloaded on my phone. 😉 This made the experience that much more exciting and fun. I also wrote and planned fitness, nutrition, and health content for two of our other websites – Cartageous.com and AddedInfluence.com.
Keep scrolling to view links to blog posts and screenshots of the website, emails, and social media posts. Enjoy!
FITNESS, NUTRITION, HEALTH, AND WELLNESS BLOG POSTS
- Healthy Cookbooks for National Book Lover’s Day
- How to Survive the Whole30
- 9 Last-Minute Fitness Gifts for Dad
- 7 Quick Warmup Routines to Get Your Body Prepped for Working Out
- 8 Things You Can Do Over the Holiday Break to Prep Yourself for a New Year
- Great Gifts for Runners
- 8 Healthy Meal Prep Containers for National Pack Your Lunch Day
- Must-Have Fall Activewear from lululemon
- 7 Walking Workouts That Can Help You Shed Some Halloween Candy Calories
- 11 Healthy Green Recipes for St. Patrick’s Day
- Colorful and Cute Workout Clothes from Athleta
- 13 Easy Self-Care Ideas to Try This Week
- Easy Mediterranean Diet Recipes
- 9 Healthy Avocado Recipes for National Avocado Day
- 7 Healthy Green juice Recipes for National Green Juice Day
- 11 Healthy Thanksgiving Sides
- 15 Healthy Buddha Bowls You Can Easily Throw Together Tonight
- 9 Quick HIIT Workouts You Can Do at Home
- Sleek and Stylish Fitness Gifts to Get Your Fitness Buddy
- 5 Popular Diets to (Maybe) Try in 2018
- 9 Low-Impact Workouts You Can Do at Home
- 8 Macro Meal Prep Recipes That Will Make You Say Yum
- Valentine’s Day Fitness Gifts from lululemon
- Hip Stretches to Relieve Lower Back Pain
- 7 Easy Workouts You Can Do Before Bed
- Black Friday Fitness Finds
- Fitness Gift Guide Under $100
- Easy Plant-Based Meal Prep Recipes
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