Work History

Melody Rowan

Email: Melody@MelodyRowan.com
Airbnb Superhost | 298 Five-Star Reviews
Portfolio: MelodyRowan.com LinkedIn: https://www.linkedin.com/in/melodyrowan/

SUMMARY

Content and copy leader with 15+ years of experience building content strategies, brand voices, and customer communications for fintech, SaaS, startup, agency, and consumer brands.

Experienced in translating complex products into clear, human-centered content that drives engagement, adoption, and business growth. Expertise includes content strategy, editorial planning, SEO, brand storytelling, sales enablement, and cross-functional leadership.

Known for combining strategic thinking with hands-on execution, fostering positive and collaborative team environments, developing high-performing teams, and creating content experiences that build trust and deliver measurable results.

CORE SKILLS

  • Content strategy & editorial leadership
  • Brand voice & messaging 
  • Customer research & audience insights
  • Lifecycle marketing & HubSpot email
  • SEO content strategy & optimization
  • Sales enablement content
  • Content operations & editorial calendars
  • Cross-functional leadership
  • Team management & mentorship
  • AI-assisted content development through ChatGPT, Claude, & Gemini
  • Campaign strategy & execution
  • Performance analysis & optimization
  • Copywriting & storytelling
  • Canva, Figma, & Adobe 
  • Jira, ClickUp, Notion, AirTable, Asana, WordPress

EXPERIENCE

ShipStation Global — Senior Manager, Copy + Content Jan 2026 – Present

  • Expanded role from leading Copy to overseeing both Content and Copy, managing a team of four, and helping shape customer communications across the buyer journey
  • Develops content strategy and messaging frameworks supporting acquisition, onboarding, engagement, and retention initiatives
  • Leads copy and content across brand, lifecycle, paid media, email, and web experiences
  • Partners with Growth, Product Marketing, SEO, Design, Engineering, and Executive Leadership to align content initiatives with business goals
  • Writes and optimizes emails in HubSpot, using customer insights, performance data, and testing results to improve engagement and conversion
  • Supports SEO initiatives through content optimization and messaging improvements that increase discoverability and customer understanding
  • Implements AI-assisted workflows using ChatGPT, Gemini, and Claude to accelerate ideation, iteration, and content production while maintaining brand quality
  • Mentors team members and agency partners while establishing scalable processes, standards, and editorial workflows

Pace Communications — Senior Editor Jan 2025 – Dec 2025

  • Wrote copy for social, paid ads, podcasts, video, and web for Truist, Wells Fargo, First Citizens Bank, Brighthouse Financial, and Mercedes-Benz
  • Shaped campaign ideas with a social-first lens and kept copy sharp and on-brand
  • Collaborated, brainstormed, and swapped dog photos with art director partners

Blender Networks — Director of Content & Strategy Nov 2017 – May 2022

  • Led content strategy, editorial planning, and brand development for a portfolio of lifestyle, shopping, and media websites

  • Launched and managed blogs, editorial calendars, content workflows, and voice and visual guidelines across multiple brands

  • Developed personas to guide content strategy and improve customer engagement

  • Oversaw content creation across fashion, beauty, fitness, travel, home, and pet-focused properties
and developed visual assets using Adobe Photoshop and Canva
  • Created revenue-generating content partnerships with brands including Chewy, DSW, and lululemon

  • Partnered with COO and CTO to develop Added Influence, writing website, app, UX, support, and marketing content

  • Managed a cross-functional team, including social media, influencer marketing, website management, and freelance contributors
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Drumroll — Digital Copywriter Feb 2016 – Jun 2017

  • Wrote video scripts for multiple Microsoft Store videos and worked as script supervisor and talent director on set 
  • Partnered with designers to create a rich content library full of fresh, non-bank-y content to support Capital One

Green Dot / GoBank — Senior Copywriter & Marketing Manager Mar 2012 – Feb 2016

  • Worked closely with the CEO and CMO to create the voice, tone, and brand personality for Green Dot’s mobile banking product, GoBank
  • Wrote content for the app, website, onboarding flows, FAQs, error messages, customer support experiences, marketing emails, social media, and video scripts
  • Created lifecycle email, onboarding, educational, and support content that helped customers understand and adopt new financial products
  • Developed marketing campaigns and content partnerships with brands including Uber, TurboTax, Barnes & Noble, and Project Runway
  • Partnered with Product, Customer Service, Compliance, Legal, and Marketing teams to improve customer communications and overall user experience
  • Led copy and app features through legal, compliance, and stakeholder review processes while maintaining clarity and brand voice

Loopt — Community Manager May 2011 – March 2012

  • Helped launch Loopt in new markets through grassroots community-building, partnerships, events, and local marketing initiatives
  • Produced newsletter, social, and community content highlighting local businesses

NBC — Blogger & Editor November 2010 – May 2011

  • Launched a multi-city local lifestyle website with a tiny, but mighty team
  • Wrote posts about nightlife, restaurants, and shops, then shared them on social media to bring in new readers
  • Filmed and edited videos and photos after interviewing local business owners and touring musicians, including Toro y Moi, Hayes Carll, and Girl Talk

Yelp — Community Manager July 2008 – August 2009

  • Introduced Yelp to the Dallas market as the city’s first Community Manager, building relationships with local businesses, media outlets, and users
  • Planned and executed community events, local partnerships, newsletters, and marketing campaigns that grew engagement and newsletter subscriptions
  • Cultivated a highly active contributor community through online and in-person engagement strategies

EDUCATION

University of North Texas | B.A. Journalism (Public Relations Emphasis) | Minor: Spanish