As the Senior Copywriter and Marketing Manager at Green Dot, I helped launch a new banking website and app called GoBank. I worked collaboratively with a hardworking and ambitious team of product managers, developers, designers, legal, compliance, customer service, and marketing to create GoBank from scratch. I wrote copy for the website, app, FAQs, error messages, customer service scripts, and SMS, led copy, visuals, and product features through legal and compliance approvals, contributed to our successful marketing partnerships, and managed the social media channels once we launched. Scroll down to view the events I helped coordinate and marketing partnerships I helped flourish. Get the full scoop on my GoBank experience here!
SXSW Puppy Hour
GoBank partnered with PetRelocation.com and Austin Pets Alive! to put on an epic trending-on-Twitter SXSW party with a very tiny budget. Event go-ers were able to watch GoBank demos and speak one-on-one with the marketing team while also snapping pics with pups in our BarkBox Puppy Hour photo booth, and even adopting the dogs they fell in love with!
HIGHLIGHTS:
- 9 puppies found new furever homes.
- Donations to Austin Pets Alive! in the Pay-What-You-Want Donation Jar totaled $518.81
- Solidified relationships with BarkBox, PetRelocation.com, and Austin Pets Alive!
- Was blessed with a write-up on Wired.com.
- Fantastic live interview on KXAN-Austin.
- Trended on Twitter in Austin during SXSW(!)
- RT’d 151 times and Favorited 184 times.
- Gained 7 new followers on Instagram and 275 likes on pics.
- #PuppyHour hashtag on Instagram had over 350 photos.
- Overheard like whoa – “Best party ever!”
- Eye-opener and Yahoo.com visited and took B-roll.
- Top SXSW Twitter handles mentioned our party being “hopping.”
- Daily Candy visited and shared a pic on Instagram.
- A reporter for Austin 360.com and Austin American Statement mentioned our cute “Puppy Drunk” slogan on Twitter.
- Free Fun in Austin listed our event on their calendar.
- SeesawAustin listed us as one of the “Top 10 Parties Keeping it Weird at SXSW”.
Project Runway
GoBank was an official sponsor for season 12 of Project Runway. Designers used GoBank to shop, send money to other designers, and manage their money. The team was excited to see GoBank in action on TV while I got the added bonus of being able to promote the show on Facebook and live Tweet every episode.
Bethany Hamilton Surf Event
GoBank partnered with Bethany Hamilton at the Supergirl Pro Surf event in Oceanside, California. Fans lined up for hours to meet Bethany and snap photos with her at our booth. We gained tons of email sign-ups and followers on social media, and were featured on the local news network and a popular surfing YouTube channel.
GoBank Launch Event
The GoBank launch event took place at Madrone Studios in San Francisco. Everyone who built the app attended the event, along with important stakeholders and press. We were all so excited to see our new product come to life after months of working so hard on it. The event garnered a ton of positive press write-ups and excitement for the team!
